Media's timing is important, Christmas Eve is the best

http://www.economywatch.com/economy-business-and-finance-news/media-market-place-new-york-times-xmas-gift-goldman-sachs-15-01.html
Excerpt -

Today, in the second part of this series on the emerging world of economedia, we will take a look at how the timing of the publication / release of a particular item of media can make a HUGE difference in the effect the substance of that item has on both the subject and those affected by that subject, whether as clients / investors / regulators / whatever.

NY Times article referred in above link, that came out on Dec 24th 2009 (i.e. Christmas eve 2009 when readership is most likely lowest) -
http://www.nytimes.com/2009/12/24/business/24trading.html

The Federal Reserve Act of 1913 was passed on Christmas eve as well...It looks like we have to keep our eyes open on Christmas Eve for some unexpected gifts!