Time management vs Priority Management

"Don't be a time manager, be a priority manager. Cut your major goals into bite-sized pieces. Each small priority or requirement on the way to ultimate goal become a mini goal in itself." - Denis Waitley

The above quote also fits into "Efficient" vs "Effective" discussion that I found in
http://www.ted.com/index.php/talks/tim_ferriss_smash_fear_learn_anything.html
(mentioned in blog - 'Learning Anything by trying different learning methods')